Marketing Matters, Inc. is a marketing consulting and communications firm located in the Boston area. We provide marketing services to the financial services industry including asset managers, retirement plan providers, broker-dealers/wirehouses, Registered Investment Advisors, insurance companies and institutional channels.
Sue is the founder and Principal of Marketing Matters. Her focus is to help firms harness the power of digital marketing to build deeper client relationships and grow assets under management. Sue's strengths include marketing strategy and content development. She provides design direction and oversight on all projects.
Sue began her career in marketing at Fidelity Investments as Marketing Communications Manager.
Sue received her MBA from Simmons Graduate School of Management, Boston, MA and earned a BA in Economics from Albion College in Michigan.
After 10 years in marketing at Fidelity Investments, Al joined Marketing Matters as Principal. His focus is to help organizations identify, develop and implement marketing programs to grow and retain assets in a streamlined, cost effective environment.
Al's strengths include competitive analysis and marketing programs to help clients capitalize on their unique differentiators in light of the changing competitive and legislative landscape in financial services.
Al received his MBA from Boston University.