About

Marketing Matters is a specialized marketing firm based in the Boston area. We are recognized for our deep expertise in financial services marketing, a fresh approach to firm story development, and sophisticated capabilities in web and graphic design.

Our clients include financial advisors, retirement plan providers, broker-dealers, Registered Investment Advisors, insurance companies, and institutional firms. We help them elevate their brand, engage their audiences, and drive business growth through tailored marketing solutions.

Susan Ryan Block, MBA

sueblock@emarketingmatters.com

Sue is the founder and Principal of Marketing Matters. Her focus is to help firms harness the power of digital marketing to build deeper client relationships and grow assets under management. Sue's strengths include marketing strategy and content development. She provides design direction and oversight on all projects.

Sue began her career in marketing at Fidelity Investments as Marketing Communications Manager.

Sue received her MBA from Simmons Graduate School of Management, Boston, MA and earned a BA in Economics from Albion College in Michigan.

Download Sue's vCard

Albert E. Block, MBA

alblock@emarketingmatters.com

After 10 years in marketing at Fidelity Investments, Al joined Marketing Matters as Principal. His focus is to help organizations identify, develop and implement marketing programs to grow and retain assets in a streamlined, cost effective environment.

Al's strengths include competitive analysis and marketing programs to help clients capitalize on their unique differentiators in light of the changing competitive and legislative landscape in financial services.

Al received his MBA from Boston University.

Download Al's vCard