Personally-identifiable information
Marketing Matters collects personally-identifiable information on certain areas of the Site when users register or request information. The personally-identifiable information collected may consist of information that you provide, such as name, mailing addresses, e-mail addresses, telephone and fax numbers. In addition, Marketing Matters collects certain information that you do not visibly enter, such as your IP address, browsing pattern on the Site, and click stream.

Marketing Matters uses your personally-identifiable information to fulfill your requests for information that you may submit, or for such other business purposes as you may initiate or request. Marketing Matters also uses personally-identifiable information to perform statistical analyses of user behavior in order to measure interest in specific areas and information posted on our Site. Marketing Matters uses personally-identifiable information collected from IP addresses as described below.

Marketing Matters shall not intentionally disclose or transfer (and shall take reasonable steps to protect the confidentiality and security, and to prevent the unauthorized or accidental disclosure of) your personally-identifiable information to third parties (i.e., persons or entities that are not affiliates of Marketing Matters), whether for such third parties' marketing purposes or otherwise, subject only to the following four exceptions: Marketing Matters may disclose your personally-identifiable information to third parties in the event that such disclosure is required by the laws, rules, or regulations of any nation, state, or other applicable jurisdiction; Marketing Matters may disclose your contact information to third parties as appropriate for B4 Consulting to make transmissions or deliveries to you; Marketing Matters may disclose your personally-identifiable information if, in connection with submitting the information, you consent to such disclosure; and Marketing Matters may disclose contact information for you in response to inquiries by bona-fide rights owners in connection with allegations of infringement of copyright or other proprietary rights arising from information you have posted on the Site or otherwise provided to Marketing Matters.

Cookies and IP addresses
The Site does not use cookies to identify you and your interests and to track usage of the Site. Cookies are small pieces of text stored on your computer that help us know which browser you are using and where you have been on the Site and on Web sites to which you may link in order to use some of our features. Marketing Matters logs IP addresses, or the location of computers on the Internet, to help diagnose problems with our server and to administer the Site.

Links to third-party sites
We may provide links to third-party Web sites as a service to our users. Please be aware that we cannot control and are not responsible for the information collection practices of such third-party Web sites, which may differ from those of this Site. We encourage you to review and understand the privacy policies on these Web sites before providing any information to them.

Security
Marketing Matters has implemented generally accepted standards of technology and operational security in order to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized Marketing Matters personnel are provided access to personally-identifiable information, and these employees are required to treat this information as confidential. Despite these precautions, Marketing Matters cannot guarantee that unauthorized persons will not obtain access to your personally-identifiable information.

Children's on-line privacy protection
Marketing Matters understands the importance of protecting children's privacy, especially in an on-line environment. The Site is not intentionally designed for or directed at children 13 years of age or younger, and Marketing Matters will not intentionally collect or maintain information about anyone under the age of 13.

Consent; Changes to Privacy Policy
By using the Site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy from time to time. We will alert you to any such changes by updating this Privacy Policy. This Privacy Policy was last updated on April 15, 2008.

Contact our Privacy Department
If you have any questions about our Privacy Policy, please contact us at info@marketingmatters.com. Please see our Terms of Use for more information about our on-line policies in general.