Susan Block
As Principal and co-owner of Marketing Matters, Susan has over 20 years of financial services marketing experience. Susan works with clients to develop effective marketing strategies and programs. Her expertise includes financial services product marketing, branding and positioning, marketing communications and product distribution.

In addition, Susan’s experience includes helping financial services firms leverage the power of e-mail — by implementing the infrastructure, workflow processes and marketing tools needed to support and deliver e-mail marketing communications to investors and the sales force.

Al Block
As Principal and co-owner of Marketing Matters, Al has over 20 years of experience in the financial services industry helping organizations identify, develop and implement financial services products to grow and retain assets in a streamlined, cost effective operational environment.

His engagements include product development, competitive analysis, marketing communications and product implementation projects to help clients capitalize on the changing competitive and legislative landscape in financial services.

Over the past 5 years his focus has been in the DC marketplace and has included engagements covering investments, record keeping and administration, advice and planning and rollover asset retention.

Design Team
Our design team specializes in developing creative, sophisticated and tailored solutions to meet your goals and objectives.

Marketing Matters offers full service studio services with an established network of professional relationships that can be leveraged for your project's success. With resources that span copywriting, design, print production and website development, you can expect professionally-crafted solutions.